How to Start a Pressure Washing Business

How to Start a Pressure Washing Business

Starting your own pressure washing business is one of the most rewarding moves you can make. With relatively low startup costs and a huge need for residential and commercial services, this is a business you can grow quickly—if you build it the right way from the start.

Step 1: Conduct Market Research

Before you invest in equipment, take a close look at your local market:

  • Search for competitors on Google Maps and Yelp.
  • Read their reviews to understand what customers like—or don’t.
  • Look for gaps in service areas, poor customer service, or bad marketing.

Tip: Don’t get discouraged if there’s competition. Instead, outperform them. Provide better service, more transparency, or faster response times.

Step 2: Form Your Business

Forming a legal business is important for liability, taxes, and long-term growth. You can create an LLC, register your EIN, and handle all required documents easily with Zen Business—our recommended formation partner.

  • Register your business name (try to include "pressure" or "washing" for SEO). Most customers will search "pressure washing near me" when finding a local pressure washing company.
  • Get an EIN (Employer Identification Number). Usually free through your states website.
  • Set up a business bank account to separate personal and business funds. Most banks require a minimum account balance of $2,000 to avoid monthly fees.
  • File for any required state or city permits (varies by location).

Step 3: Build a Strong Online Presence

This is one of the most important things you can do early on. If you don’t show up online, you don’t exist to your customers.

  1. Google My Business: Claim and optimize your profile with hours, service area, photos, and reviews.
  2. Social Media Pages: Create a business page on Facebook, Instagram, and TikTok. Share before/after photos and short videos.
  3. SEO-Friendly Name: Use keywords in your business name like “pressure” or “wash” to help naturally rank higher in local search results.

Step 4: Build a Portfolio (Fast)

When you’re brand new, social proof matters. An easy way to get that early content is to do 4–5 jobs for free in exchange for photos and reviews.

Example: We washed 5 of our neighbors’ driveways and houses for free just to build our portfolio. The before and after photos, testimonials, and referrals we got were worth more than any check.

Step 5: Decide If You Want a Partner

We generally recommend going solo, especially at the beginning. But if you’re considering a business partner, make sure your goals and values align.

Think of it like a marriage—it requires trust, communication, and shared vision. Disagreements over money, workload, or long-term direction can end the business before it ever takes off.

Final Thoughts

Starting a pressure washing business doesn’t have to be complicated. Focus on offering value, showing up online, and putting customers first. Start lean, move fast, and build a brand you're proud of.

Need help forming your LLC or getting legal documents handled? Use our trusted partner Zen Business to get started today.

Ready to learn more? Dive into equipment, techniques, and business formation. We provide website building, hosting, and SEO packages to elevate your business.